Seesmic Look | #seesmiclook | First impressions
January 21, 2010
Looks like there is another Twitter app available for use called Seesmic Look! I think if you are a part of the Twitter world, you probably heard of Seesmic. They have developed one of the great downloadable Twitter application to manage your Twitter accounts.
Now, Seesmic has just released a downloadable new app for Windows called Seesmic Look. This app is based on Windows’ Silverlight technology, so OS X users can not use this Application. So far, the app is very pretty but definitely geared toward the simple consumer and computer user. If you like advance searches and trend seeking, then this isn’t going to work every well. But this app looks great for the simple computer user to understand Twitter and the information out in the world. The great thing is that the a user won’t need a twitter account to use this application.
There are a few not-so-great things about Seesmic Look. The application is Windows only… I’m a OS X fanboy, so I won’t be using it very often. The interface is too flashy and load time is slow, and there is no advanced trend options. Lastly, the launch and app seems like a very large branding commercial for Microsoft and all the people on the “channel” area on the application.
We’ll see how this goes and the updates to come. Look through my past posts and there are better solutions for Twitter management like Gist, HootSuite, or Brizzly.
The application isn’t for you. It’s for users who are new to twitter and only just discovering the service. ~85% of the market is Windows and a ‘new’ who is only just trying twitter now is more likely to be a windows user than an OSX user (who tend to me more savvy and engaged with new stuff as it comes out).
Yep, it’s a commercial application aimed at (finally) monetizing the twitter space. Brands want to engage with audience who are interested. That might not be you or I but there are many people out there who are interested.
I’m not sure if you are trying to be snarky or if you really haven’t really understood the concept of targeting software at specific sections of the market.
You make good points here but they are tapping into a market that have no idea what Twitter means and how to use Twitter. The 85% the OS market is Windows but what part of that market uses Twitter already, what part just use Windows because it’s preinstalled, and what part just use the OS for Email checking and simple functions? I say that Twitter needs to be taught to these “simple” individuals so they can go beyond the marketing scheme that Seesmic Look is offering. In my post I stated:
There’s more news out there then what the ‘Channel’ section of the application. I mean, Twitter is a Social Network and online community builder to explore more than what in mainstream media. Seesmic is giving the “simple” people a glorifies News Network… I think it News Corp. had built this, there would be a lot of negative feedback.
Also, the presentation expresses “Branding” as the main topic. Who are they really branding in this application? I would say Windows and all there sponsors… well, there goes the normal Twitter user looking to create a discussion outlet or personal brand. They’ll be lost in the clutter of all the other millions of users out there trying to make a name for themselves and out-shined by the sponsors on the application.
It could be my snarky-ness coming out or it could be my overall dislike of Microsoft, but I think Seesmic is taking the Twiiter application to a new direction that could ruin Twitter for all of us.
Hey, this was posted based on first impressions about 20 minutes after the release of the application. After some discussion with “simple” users, I’ll write a new post about the Seesmic Look as a whole, and my official thoughts on the application.